Football betting has evolved significantly over recent years as analytics and advanced statistics have become more accessible to punters. One of the most influential metrics to reshape the landscape of both professional analysis and recreational betting is “expected goals” (xG). Used initially by analysts and clubs, xG has now crossed into the betting mainstream, allowing bettors to identify underlying team and player performances that may not be immediately obvious from results alone. Leveraging xG correctly can provide a noticeable edge. In this article, we’ll explore what expected goals are, how they’re calculated, why they matter, and how incorporating […]